How We Think
Many companies look for ‘the next big thing’ to grow their business but seldom find it. This is not the result of lack of vision, rather a lack of focus. Few organizations have dedicated personnel and processes to concentrate specifically on business, product and process innovation. Other firms offering innovation services speak more about brand performance and attempt to innovate via a marketing strategy, this is not innovation. Your product is the ultimate expression of the brand and this is here where we offer a tailored approach specific to your business.
At The Praetor Group our vision of innovation involves a structured and strategic process to first understand where your business is at and where it needs to go. This is not a process informed only by spreadsheets, rather a deep dive into all facets of your company so the ideas generated can be successfully implemented and the strategic vision realized. After all, a great plan is nothing without the ability to execute.
Innovation, at its core, is about finding a convergence between client requirements in dissimilar markets. Where a new product or service connects these two it offers value which builds brands and bottom line performance. The Praetor Group not only determines where those linkages are but formulates the action plan to capture growth opportunities.